Since 1904 · The St. Regis Legacy
A century of anticipatory service, drawn in an ellipse.
Read it, year by year.
1904 · Fifth Avenue
Anticipatory service, given its modern form.
The St. Regis Residences, Sunny Isles Beach are St. Regis branded residences on the Atlantic — drawn by Arquitectonica, dressed by Patricia Anastassiadis, developed by Fortune International Group and Château Group — and the legacy they carry began in 1904, when John Jacob Astor IV opened The St. Regis New York on Fifth Avenue and gave anticipatory service its modern form. Purely residential, without transient use of any kind, the residences inherit that century whole.
The rituals of Caroline Astor's household have outlasted the century: the butler of noble tradition, Afternoon Tea, the art of sabrage. Of these, the butler is the one the residences promise — signature St. Regis Butler Service, for every residence, a hundred years old before it reached the sand — and the others are the manner in which it is given.
This page keeps the years. The ruler at the base of your screen counts them, from Fifth Avenue in 1904 to Collins Avenue today, and each chapter adds an author to the legacy: the marque, the architect, the interior designer, the landscape, the developers. Begin at the beginning.
1904
The St. Regis New York opens on Fifth Avenue
1934
The Bloody Mary, first poured at the King Cole Bar
2
Elliptical towers by Arquitectonica
62
Stories, each tower
1934 · The King Cole Bar
A century of rituals, poured, sabred and served.
The art of sabrage was a house ritual before the house had a shoreline.
In 1934, at the King Cole Bar of The St. Regis New York, Fernand Petiot first poured the Bloody Mary. It joined a repertoire Caroline Astor had already made ceremonial: Afternoon Tea at its hour, the art of sabrage — a bottle opened with a single stroke of the blade — and a butler who arrives before being called. Salvador Dalí made the house his winter residence; in 1954, Marilyn Monroe kept rooms there.
On Collins Avenue these are inheritance, not timetable. Nothing here is scheduled; the repertoire arrives as the manner of the house — the way a table is laid, the way sundown is marked, the way a drink is named — and what the residences promise beneath it is the service itself: signature St. Regis Butler Service, for every residence.
The Ellipse · Arquitectonica
An orbit for a floor plan, the sun for a name.
Bernardo Fort-Brescia and Arquitectonica drew the two towers of The St. Regis Residences, Sunny Isles Beach in pure elliptical plan — a geometry taken from the Earth's orbit around the sun, a tribute to the name Sunny Isles. Twin, curvilinear, sixty-two stories each, their silhouettes are closer to yachts than to buildings; from the beach they read as hulls.
The ellipse is not a flourish. It gives every residence a sweep of glass that bends with the horizon; it lends the club its name; and at the crown, where the arch is pierced to the sky, it holds the setting sun inside its own outline — the orbit closed at the top of the tower.
Couture · Patricia Anastassiadis
São Paulo couture, fitted to an ellipse.
Patricia Anastassiadis, of Anastassiadis Arquitetos in São Paulo, dresses the interiors: travertine and marble, brushed bronze, curved walls that answer the plan of the towers rather than argue with it. Her modernism is couture in the literal sense — made to the measure of the room, finished to the hand — and it arrives on the water with a nautical inflection: curves in place of corners, ceilings of ten feet and twelve in the penthouses, the horizon in every window.
In the Residents Club lounge the grammar is easiest to read: curved sofas under globe lamps, a bar at the far end, a gilded canvas, and beyond the glass the Intracoastal going gold at sundown — the interior the ellipse was asking for.
The Grounds · EDSA
Four point seven acres of green, drawn to the tide line.
EDSA lays the grounds in tropical green across 4.7 oceanfront acres — from the motor court and its fountain on Collins Avenue, past the two ellipses, to the Sunset Pool Deck and the 435 feet of beach beyond. Seen from above at dusk, the site reads as a single composition: two towers, a fountain, the pool deck reaching toward the water, and the Atlantic taking the last light.
It is the quietest of the authorships and the one you will walk through most. The green sets the towers in planting rather than pavement and carries the way from the door to the gardens, and from the gardens to the sand — where, as The Walk told you, 435 linear feet of private Atlantic shoreline begin.
The Developers
Drawn, dressed, planted — and now being built.
Fortune International Group & Château Group
The St. Regis Residences, Sunny Isles Beach are developed by Fortune International Group, led by Edgardo Defortuna, and Château Group, led by Manuel Grosskopf, and built by Coastal Construction. The towers are under construction: the South Tower is rising above the sand, and the North Tower Collection has been introduced.
The name is carried under license — the St. Regis marks under license from Marriott International, the service delivered the St. Regis way. What that license places on Collins Avenue is the century this page has counted, anticipatory service, an ellipse, couture and green, taking up permanent residence on 435 feet of Atlantic shoreline. No transient use, ever.
The authors of the legacy
Architecture
Interior design
A century, and counting
From Fifth Avenue in 1904 to Collins Avenue today, the legacy has been counted year by year. The Sales Gallery waits a few steps down Collins Avenue — 18590 Collins Avenue, Sunny Isles Beach — where the century continues, by private appointment.